THE STORY OF LIONHEARTED

‘Lionhearted’ is a clothing brand for females of all ages, with the intention of bringing generations together for a monumental purpose.  The women who prevail with courage, remain united and show tremendous measures of hope, continue to inspire and shape ‘Lionhearted’.

The core missions of Lionhearted are to empower and build an exceptional future together; to guide individuals, particularly supporting those who may be underprivileged; along with maintaining an ecological environment. In view of that, our missions align with our beliefs and aim to build an authentic way of life for all, as one.

OUR CORE VALUES

• ACCOUNTABILITY: We understand, as a brand and as individuals, we need to accept responsibility for the way in which we conduct ourselves.  Consequently, this mentality permits us to be accountable by encouraging us to execute proper decision-making.

• TRUSTWORTHINESS: We believe that the key to building beneficial connections, in and around business settings, occur by being clear-cut, and above all else, remaining genuine.

• PASSION: We believe that the intention of setting effects into motion requires the willingness to apply oneself with absolute perseverance and zeal, furthermore continuously taking pleasure in every undertaking.

• COMPASSION: In order to be compassionate one needs to be open-handed, by displaying the works of mercy, along with tenderness towards individuals who may be suffering, particularly for the purpose that one might possess the desire to endure what others in all likelihood feel.

• QUALITY: We value quality and we position the entirety of excellence above all else and acknowledge that one should not present oneself poorly, moreover we should continually place quality over quantity.

• DIVERSITY: We appreciate the power of differences, and also accepting the variety contributed by individuals for the growth of an enterprise.

• INCLUSIVITY: We can achieve a lot by working together, for that reason, cooperation and unity remain essential in order to carry out the necessary tasks.  Moreover, we aim to provide individuals with the opportunity to have the power to choose.

• ETHICAL BUSINESS PRACTICES: We continuously implement preventative measures concerning actions that contribute to earthly ruin.  Furthermore, we aim to maintain ethical production processes.

• CREATIVITY: We trust that from a dynamic and positive viewpoint, we can find improved methods of establishing innovative concepts.  With this in mind, creating a unique product that benefits all, encompasses working together as individuals, irrespective of contrasting innovative outlooks.